Innovation & Design
Innovation & Design
Innovation & Design
'Cement Reimagined' by Craft Béton is a radically new business venture by Dalmia Bharat. Craft Village has enabled the brand to take it from the idea incubation stage to market reality; developing innovative products, corporate identity, brand building, disruptive production systems and patents. Today, Craft Béton is the only company in the world to have the largest bouquet of Lifestyle, Interior and Architecture products made in Cement, which has changed the notions of this material for good.
Crafts
Innovation & Design
Innovation & Design
The craft sector has had a serious problem since the 1990s. The 40% of Craftspersons & Artisans have left this sector in absence of adequate opportunity and demand for indigenous products. Craft Village was founded in 2015 to revive the interest in craft & cultural products, and to bridge the gap between rural & urban communities. In future, craft communities may find employment opportunities in what they do for generations, while it helps in retaining timeless crafts & culture.
Impact & Milestones
2016
Craft Orientation Programs and Workshops
Started to build Rural-Urban connect, and to sensitize urban & global population on 'Crafts of India' through regular training and orientation. In the last 5 years, Craft Village has trained more than 40,000 individuals. These programs have helped crafts to connect better with schools, colleges, industry, government and consumers by increasing the value perception of craft products and reducing negotiations with the artisan community.
2016
International Craft Day
International Craft Day has been marked on 15th October every calendar year, to celebrate world crafts. Craft Village has been instrumental in dedicating this day as the “International Craft Day” for the craft community, patrons, organisations and countries to celebrate global crafts. The 1st International Craft Day was inaugurated by His Excellency Tomasz Lukaszuk, Ambassador of the Republic of Poland.
2017
Besides helping generate better income and wages for Craftsperson & Artisans, Craft Village started the ‘International Craft Awards’ to recognize the contribution of individuals, organizations, brands and other stakeholders working in the craft sector. Instituted in 2017, the awards have received over a thousand nominations from 40 Countries with the jury selecting 68 winners till date.
2018
India Craft Week (ICW)
India's official and world's second-largest craft week. It is the only platform that binds art, design, and culture on a single platform. ICW has given an opportunity to hundreds of Craftspersons and Artisans (Free of Cost, where Craft Village doesn't charge them either on booking of space or sales & orders of their products). Over the last three chapters, ICW has grown by leaps and bounds. In 2020, more than a million visitors participated virtually during the India Craft Week "Digital Preview" and over 6500 in its physical chapter in 2021. Despite the pandemic, it was the only show that happened in hybrid mode (Virtual & Physical). The visitors included HNI's, Diplomats, Industry Experts, Brands & Retailers, Global Buying Federations, Institutional Buyers, Museums, Art Galleries and many others.
2019
India Craft Week Preview in London
The 1st Chapter achieved its global success in London between 8-10th May 2019. Indian Craftsperson shared an international platform with prestigious brands like Dunhill, Bugatti, Purdey, Rolls Royce, Mont Blanc, Ermenegildo Zegna, Burberry amongst many others. (London Craft Week is the world's most prestigious Craft Week, with participation from over 350+ Topmost Luxury Brands/Makers and more than 50 nations showcasing crafts & culture, with over 100000+visitors).
2019
Craft Innovation & Incubation Centre (CIIC)
The Innovation and Incubation Centre at Craft Village focuses on Product Innovation, Process Improvements, Technology Integration, Backward & Forward Linkages, Branding & Marketing. Key Concepts, Ideas & Products developed during India Craft Week under 'Crafting Innovations' include Pashmina Couches, Ajrakh CoVest, Blue Pottery Urinals, Terracotta Buttons, Bagru Interiors for Cars, Chamba Rumaal Partitions for Hotels, and Bidriware Kitchen.
2020
3P Labs
The 3P labs are based on the principles of imparting RUN (Re-Skill, Up-Skill & New-Skill) for Gen-Next of Master Craftspersons & Artisans to build interest and capacity in three prominent areas:
- Product
- Packaging
- Presentation
Empowering Craftspersons & Artisans to hone their skills on Material & Media, Design, Technology and Business Acumen for developing contemporary and market-relevant innovative craft products to fetch better value/ticket size. Better Communication & Presentation Skills for Digital platforms, Social Media (Online and Offline Market Access) for seamless outreach and brand imagery.
2021
Trend Forecasting
Crafts have always been a great source of inspiration for designers, brands and industry. It brings the diversity of ideas, materials, media, stories, and context that influences the design ideas.
TRENDLOOM the first-ever 'Trend-Book' on Crafts with Aadyam Handwovens (an Aditya Birla Initiative) is an attempt to capture the global trends emerging from the craft sector and share with a larger community to get inspired and connect with the vast rapporteur of traditional skills and insights. It also started a reverse trend that originates from the villages of India and inspired the creative communities across the cities & globe to create original and futuristic products and experiences.