Craft Village is focused on re-building the creative and cultural industry. The pandemic has shown the world that without creativity, the quarantine period would have been nearly impossible to survive. Such unprecedented times show that the creative and cultural ventures hold great significance. Art, Craft and Culture constitute the largest part of 'Creative Economy'. In 2019, Creative Industry was estimated at USD 5-Trillion, employing over 100 million people worldwide. The Creative Goods Industry is growing @14% per annum and Creative Services are growing @18% per annum. They are considered important sources of commercial and cultural value. The interface between Creativity, Culture, Economics and Technology as expressed in the ability to create and circulate intellectual capital has the potential to generate income, jobs and exports while promoting social inclusion, cultural diversity and human development.
A National Entity of World Crafts Council, and a member of the world’s largest artist network including Res-Artis (Netherlands) and Residency Unlimited (New York).
Created an eco-system through India Craft Week to increase demand for authentic handmade & handcrafted products, directly connecting artisans with buyers, thereby eliminating the middleman/agency.
Built a higher value proposition of handmade, indigenous craft products through world-class exhibits, clear communication, and contemporary brand image; portraying Craftspersons and Artisans as 'Makers’ like how artists are presented in Art Fairs, globally.
Coined ‘Craft Tourism’ by exposing global visitors to rich heritage, legacy, traditional & cultural products, and stories by exploring beyond just the destination.
'Cement Reimagined' by Craft Béton is a radically new business venture by Dalmia Bharat. Craft Village has enabled the brand to take it from the idea incubation stage to market reality; developing innovative products, corporate identity, brand building, disruptive production systems and patents. Today, Craft Béton is the only company in the world to have the largest bouquet of Lifestyle, Interior and Architecture products made in Cement, which has changed the notions of this material for good.
The craft sector has had a serious problem since the 1990s. The 40% of Craftspersons & Artisans have left this sector in absence of adequate opportunity and demand for indigenous products. Craft Village was founded in 2015 to revive the interest in craft & cultural products, and to bridge the gap between rural & urban communities. In future, craft communities may find employment opportunities in what they do for generations, while it helps in retaining timeless crafts & culture.
Craft Orientation Programs and Workshops
Started to build Rural-Urban connect, and to sensitize urban & global population on 'Crafts of India' through regular training and orientation. In the last 5 years, Craft Village has trained more than 40,000 individuals. These programs have helped crafts to connect better with schools, colleges, industry, government and consumers by increasing the value perception of craft products and reducing negotiations with the artisan community.
International Craft Day
International Craft Day has been marked on 15th October every calendar year, to celebrate world crafts. Craft Village has been instrumental in dedicating this day as the “International Craft Day” for the craft community, patrons, organisations and countries to celebrate global crafts. The 1st International Craft Day was inaugurated by His Excellency Tomasz Lukaszuk, Ambassador of the Republic of Poland.
Besides helping generate better income and wages for Craftsperson & Artisans, Craft Village started the ‘International Craft Awards’ to recognize the contribution of individuals, organizations, brands and other stakeholders working in the craft sector. Instituted in 2017, the awards have received over a thousand nominations from 60 Countries with the jury selecting 68 winners till date.
India Craft Week (ICW)
India's official and world's second-largest craft week. It is the only platform that binds art, design, and culture on a single platform. ICW has given an opportunity to hundreds of Craftspersons and Artisans (Free of Cost, where Craft Village doesn't charge them either on booking of space or sales & orders of their products). Over the last three chapters, ICW has grown by leaps and bounds. In 2020, more than a million visitors participated virtually during the India Craft Week "Digital Preview" and over 6500 in its physical chapter in 2021. Despite the pandemic, it was the only show that happened in hybrid mode (Virtual & Physical). The visitors included HNI's, Diplomats, Industry Experts, Brands & Retailers, Global Buying Federations, Institutional Buyers, Museums, Art Galleries and many others.
The 1st Chapter achieved its global success in London between 8-10th May 2019. Indian Craftsperson shared an international platform with prestigious brands like Dunhill, Bugatti, Purdey, Rolls Royce, Mont Blanc, Ermenegildo Zegna, Burberry amongst many others. (London Craft Week is the world's most prestigious Craft Week, with participation from over 350+ Topmost Luxury Brands/Makers and more than 50 nations showcasing crafts & culture, with over 100000+visitors).
Craft Innovation & Incubation Centre (CIIC)
The Innovation and Incubation Centre at Craft Village focuses on Product Innovation, Process Improvements, Technology Integration, Backward & Forward Linkages, Branding & Marketing. Key Concepts, Ideas & Products developed during India Craft Week under 'Crafting Innovations' include Pashmina Couches, Ajrakh CoVest, Blue Pottery Urinals, Terracotta Buttons, Bagru Interiors for Cars, Chamba Rumaal Partitions for Hotels, and Bidriware Kitchen.
The 3P labs are based on the principles of imparting RUN (Re-Skill, Up-Skill & New-Skill) for Gen-Next of Master Craftspersons & Artisans to build interest and capacity in three prominent areas:
Empowering Craftspersons & Artisans to hone their skills on Material & Media, Design, Technology and Business Acumen for developing contemporary and market-relevant innovative craft products to fetch better value/ticket size. Better Communication & Presentation Skills for Digital platforms, Social Media (Online and Offline Market Access) for seamless outreach and brand imagery.
Crafts have always been a great source of inspiration for designers, brands and industry. It brings the diversity of ideas, materials, media, stories, and context that influences the design ideas.
TRENDLOOM the first-ever 'Trend-Book' on Crafts with Aadyam Handwovens (an Aditya Birla Initiative) is an attempt to capture the global trends emerging from the craft sector and share with a larger community to get inspired and connect with the vast rapporteur of traditional skills and insights. It also started a reverse trend that originates from the villages of India and inspired the creative communities across the cities & globe to create original and futuristic products and experiences.
Craft Village has created 'Social Impact' by empowering hundreds of Craft Communities and thousands of Craftspersons across India to think original, be creative and generate ideas that can help them get better value. It has helped Artisans achieve business & trade success through various activities/initiatives.